The Pro Phototeam | 2020VISION

View from Cul Mor towards Suilven, Assynt, Scotland.

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Joe Cornish

I have worked regularly (freelance) for the National Trust since 1989, contributing strongly to many of their books, and all their promotional publishing, exhibitions etc, including their 2006 show on climate change. I have also worked for organisations such as the Woodland Trust, local Wildlife Trusts and the Cleveland Community Forest.

A trip to Alaska made me a hard-core wilderness advocate, and I believe that the wilderness remains a benchmark of beauty for landscape photographers as well a source of inspiration for all. I am a life member of the John Muir Trust.

My recent books focus on the full range of habitats that characterise the coast and mountains of Scotland. Professionally I am looking for a way to dedicate the rest of my career to the preservation of the wild. That is my mission.

Ethical standards

As responsible and conservation-minded photographers, we recognise that photographs should not be obtained at any cost. We are committed to prioritising the welfare of living subjects above any consideration for the end result.
There shall be a presumption against the use of captive, domesticated or rehabilitated plant and animal subjects. In rare cases where there is no alternative, the circumstances shall be declared.
We undertake not to use digital manipulation in such a way that misrepresents the subject and that could be construed as an attempt to mislead our audience.
We undertake not to deploy live animals as bait to facilitate the photography of other animal subjects.

Joe Cornish

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Ethical standards